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Our Story

All about Ewe - Australian Made Merino Babywear - About us

It began in the Southern Highlands, NSW ... a climate often described as “four seasons in one day”.

Tired of layering my children in synthetic clothing, I went in search of quality woollen baby clothing that would not only keep my children warm in the depths of winter, but would also accommodate the trans-seasonal climate of where I live.

Natural woollen baby clothing options were scarce. Even more surprising was to learn that those available were made overseas. Yet Australia is the leading producer of wool in the world.

And so an idea was born – All about Ewe – babywear designed with a difference! I wanted to create premium quality baby clothing made from Australian wool and produced locally in Australia, whilst maintaining a focus on quality and design longevity.

It became apparent that the inherent natural benefits of Merino wool made it the supreme choice for my baby clothing line. Not to mention, it’s naturally luxurious softness next to a baby’s delicate skin.

At the heart of All about Ewe is a fundamental desire to support Australian local businesses and a commitment to producing premium quality, functional and naturally luxurious baby clothing with an eco-friendly, sustainable and ethically responsible approach.

All about Ewe - Australian Made Merino Babywear

“I hope that you love All about Ewe, as much as I have loved creating it for you, designing babywear to grow with your baby. Our design is in the detail.”

Jane Stephen (founder)

All about Ewe acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of Australia, their connections to land, sea and community and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Size GuideAgeHead Circumference
All about Ewe - Australian Made Merino Babywear - Size Small0-3 monthsUp to 38cm
All about Ewe - Australian Made Merino Babywear - Size Medium3-6 monthsUp to 44cm
All about Ewe - Australian Made Merino Babywear - Size Large6-12 monthsUp to 48cm
InstructionSymbolExplanation
Warm gentle machine wash in wool detergentAll about Ewe - Care Instructions - Warm Machine WashMachine wash - warm - gentle cycle.
Initial water temperature should not exceed 40C or 105F.
Close all zips before washing.
Turn garments inside out.
Wash like colours together.
Do not bleachAll about Ewe - Care Instructions - Warm Machine Wash - Do Not BleachNo bleach product may be used.
Dry flat in shadeAll about Ewe - Care Instructions - Warm Machine Wash - Dry FlatLay out horizontally for drying.
Do not tumble dryAll about Ewe - Care Instructions - Warm Machine Wash - Do Not Tumble DryA machine dryer may not be used.
Warm steam ironAll about Ewe - Care Instructions - Warm Machine Wash - Iron Low TemperatureRegular ironing, steam or dry, may be performed at Low setting (110C or 230F) only.
Dry cleanableAll about Ewe - Care Instructions - Warm Machine Wash - DrycleanAny dry cleaning solvent other than trichloroethylene may be safely used.
Size GuideAgeWeightHeight
All about Ewe - Australian Made Merino Babywear - Size 0000-3 months6 kg62 cm
All about Ewe - Australian Made Merino Babywear - Size 003-6 months8 kg68 cm
All about Ewe - Australian Made Merino Babywear - Size 06-12 months10 kg76 cm
All about Ewe - Australian Made Merino Babywear - Size 112-18 months12 kg84 cm
All about Ewe - Australian Made Merino Babywear - Size 218-24 months14 kg92 cm