All about Ewe acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of Australia, their connections to land, sea and community and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.
Our Story
Born in the Southern Highlands, NSW: a region renowned for its distinctive 'four seasons in a day' climate.
Finding natural wool babywear that could keep children warm in winter while adapting to unpredictable weather was a significant challenge. Even more disheartening was discovering that most options were made overseas, despite Australia being the world’s leading wool producer.
This challenge inspired the creation of All about Ewe babywear. Our vision was to craft premium babywear from Australian wool, produced locally with a commitment to exceptional quality and thoughtful design.
Merino wool, known for its luxurious softness and natural benefits, became the cornerstone of our collection. Our designs are crafted to grow with your baby, extending the life of each garment and ensuring enduring comfort and practicality.
At the heart of All about Ewe is our commitment to supporting Australian businesses and creating babywear that embodies exceptional quality, functionality, and sustainability. We believe in natural fibres, timeless design, and making choices that truly matter.
After all, it’s All about Ewe.
“I hope you love All about Ewe as much as I’ve loved creating it for you, designing babywear to grow with your baby. Our design is in the details, allowing your little one more time to enjoy our babywear before needing to size up.”
Jane Stephen (founder)
