All about Ewe acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of Australia, their connections to land, sea and community and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.
Our Story
Born in the Southern Highlands, NSW.
A region renowned for its distinctive ‘four seasons in a day’ climate.
Finding beautifully designed babywear made from natural fibres that could keep little ones comfortably warm through the Southern Highlands’ ever-changing weather proved surprisingly difficult. Much of what was available was made overseas, despite Australia producing some of the world’s finest Merino wool.
That realisation laid the foundation of All about Ewe.
From the outset, the vision was simple: to create beautifully crafted Australian Merino babywear that combined exceptional quality with thoughtful design. Pieces designed to grow with your baby, stay with them a little longer, and become favourites families return to again and again.
Every decision since has reflected that philosophy. From local manufacturing and Australian Merino wool to our signature Extendability design, every detail is thoughtfully considered to create timeless babywear that is as beautiful as it is enduring.
“While we cherish every stage of watching our babies grow, we can’t help but wish beautifully made babywear could stay with them just a little longer.”
Jane Stephen
Founder
