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Privacy Policy

This Privacy Policy applies to all personal information collected by All About Ewe Merino via the website located at

1. What is “personal information”?

  • The Privacy Act 1988 (Cth) currently defines “personal information” as meaning information or an opinion about an identified individual or an individual who is reasonably identifiable:
    • whether the information or opinion is true or not; and
    • whether the information or opinion is recorded in a material form or not.
  • If the information does not disclose your identity or enable your identity to be ascertained, it will in most cases not be classified as “personal information” and will not be subject to this privacy policy.

2. What information do we collect?

The kind of personal information that we collect from you will depend on how you use the website. The personal information which we collect and hold about you may include: – information you give us directly. This information typically includes: email address, first name, surname, postal address, telephone number, and may also contain your username, message or any other information required to process an order through the Site.

3. How we collect your personal information

  • We may collect personal information from you whenever you input such information into the website.
  • We also collect cookies from your computer which enable us to tell when you use the website and also to help customise your website experience. As a general rule, however, it is not possible to identify you personally from our use of cookies.

4. Purpose of collection

  • The purpose for which we collect personal information is to provide you with the best service experience possible on the website.
  • We customarily disclose personal information only to our service providers who assist us in operating the website. Your personal information may also be exposed from time to time to maintenance and support personnel acting in the normal course of their duties.
  • By using our website, you consent to the receipt of direct marketing material. We will only use your personal information for this purpose if we have collected such information direct from you, and if it is material of a type which you would reasonably expect to receive from us. We do not use sensitive personal information in direct marketing activity. Our direct marketing material will include a simple means by which you can request not to receive further communications of this nature.

5. Access and correction

Australian Privacy Principle 12 permits you to obtain access to the personal information we hold about you in certain circumstances, and Australian Privacy Principle 13 allows you to correct inaccurate personal information subject to certain exceptions. If you would like to obtain such access, please contact us as set out below.

6. Complaint procedure

If you have a complaint concerning the manner in which we maintain the privacy of your personal information, please contact us as set out below. All complaints will be considered by All About Ewe Merino and we may seek further information from you to clarify your concerns. If we agree that your complaint is well founded, we will, in consultation with you, take appropriate steps to rectify the problem. If you remain dissatisfied with the outcome, you may refer the matter to the Office of the Australian Information Commissioner.

7. Overseas transfer

Your personal information will not be disclosed to recipients outside Australia unless you expressly request us to do so. If you request us to transfer your personal information to an overseas recipient, the overseas recipient will not be required to comply with the Australian Privacy Principles and we will not be liable for any mishandling of your information in such circumstances.


In some circumstances, the European Union General Data Protection Regulation (GDPR) provides additional protection to individuals located in Europe. The fact that you may be located in Europe does not, however, on its own entitle you to protection under the GDPR. Our website does not specifically target customers located in the European Union and we do not monitor the behaviour of individuals in the European Union, and accordingly the GDPR does not apply.

9. How to contact us about privacy

If you have any queries, or if you seek access to your personal information, or if you have a complaint about our privacy practices, you can contact us through

All about Ewe acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of Australia, their connections to land, sea and community and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Size GuideAgeHead Circumference
All about Ewe - Australian Made Merino Babywear - Size Small0-3 monthsUp to 38cm
All about Ewe - Australian Made Merino Babywear - Size Medium3-6 monthsUp to 44cm
All about Ewe - Australian Made Merino Babywear - Size Large6-12 monthsUp to 48cm
Warm gentle machine wash in wool detergentAll about Ewe - Care Instructions - Warm Machine WashMachine wash - warm - gentle cycle.
Initial water temperature should not exceed 40C or 105F.
Close all zips before washing.
Turn garments inside out.
Wash like colours together.
Do not bleachAll about Ewe - Care Instructions - Warm Machine Wash - Do Not BleachNo bleach product may be used.
Dry flat in shadeAll about Ewe - Care Instructions - Warm Machine Wash - Dry FlatLay out horizontally for drying.
Do not tumble dryAll about Ewe - Care Instructions - Warm Machine Wash - Do Not Tumble DryA machine dryer may not be used.
Warm steam ironAll about Ewe - Care Instructions - Warm Machine Wash - Iron Low TemperatureRegular ironing, steam or dry, may be performed at Low setting (110C or 230F) only.
Dry cleanableAll about Ewe - Care Instructions - Warm Machine Wash - DrycleanAny dry cleaning solvent other than trichloroethylene may be safely used.
Size GuideAgeWeightHeight
All about Ewe - Australian Made Merino Babywear - Size 0000-3 months6 kg62 cm
All about Ewe - Australian Made Merino Babywear - Size 003-6 months8 kg68 cm
All about Ewe - Australian Made Merino Babywear - Size 06-12 months10 kg76 cm
All about Ewe - Australian Made Merino Babywear - Size 112-18 months12 kg84 cm
All about Ewe - Australian Made Merino Babywear - Size 218-24 months14 kg92 cm