All about Ewe acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of Australia, their connections to land, sea and community and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.
Why Choose All about Ewe
Created in the Southern Highlands, NSW. Made in Australia.
Australian Made
All about Ewe is proudly Australian Owned, Australian Designed and Australian Made.
Merino Wool
We all know the natural benefits of Merino wool. Our luxurious Merino babywear is easy care and durable.
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Merino Wool
Its thermal qualities, odour resistance, high UV tolerance and flame resistance make it the most versatile of natural fibres.
- Natural, breathable fibres are soft against your baby’s sensitive and delicate skin. Merino wool is less likely to cause irritation or allergies, making it a comfortable choice for babies.
- Merino wool helps regulate your baby’s body temperature, keeping your baby both warm in winter and cool in summer. All about Ewe is a truly transeasonal range of fine Australian merino babywear.
- Thermal qualities of merino help your baby adapt to changing temperatures throughout the night, assisting your baby and you to enjoy a good night’s sleep.
- One of the unique properties of Merino wool is its odour resistance. The fibres naturally inhibit the growth of bacteria and odour-causing microbes, which means that our babywear stays fresher for longer and requires less frequent washing.
Design Longevity
All about Ewe baby clothing is thoughtfully designed to grow with your baby ... our design is in the detail!
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Our Babywear Lasts Longer
- Growsuits and Pyjama Tops are crafted with stylish cuffs at the sleeve. These cuffs can be folded up initially to create a smaller sleeve length, and as your baby grows, the cuff can be unfolded to extend the sleeve length and provide a better fit.
- Extra length has been provided at the crotch (Growsuit and Pyjama Pants) to allow for growth. This will also accommodate expanding nappies.
- Growsuits and Pyjama Pants are designed to keep your baby’s tootsies warm. Fold the bootie back as your baby’s legs grow longer to allow for more time in the Growsuit and Pyjama Pant.
- The merino fabric has a natural stretch which will grow with your baby as they put on weight.
- Baby Blankets are soft and lightweight to swaddle your newborn baby. Generous in size, they can also be used as a lightweight blanket in the cot when your baby no longer needs to be swaddled. Alternatively, use the Baby Blanket to keep your baby warm on outings in the pram.
Machine Washable
All about Ewe baby clothing is machine washable. Merino wool is so easy to care for and requires less frequent washing as it is stain and odour resistant.
Eco-Friendly & Sustainable
All about Ewe proudly sources merino wool which is farmed and processed prioritising the principles of Sustainability and Environmental Awareness.
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Eco-Friendly
- All about Ewe wool is sourced from either certified non-mulesed or ceased-mulesed farms in Australia. Traceability programs have been co-ordinated and certified with companies such as New Merino to provide extra peace of mind.
- All farms must comply with regulations governed by the RSPCA.
- All about Ewe merino fabric production processes use the latest in water saving technology. The dye-house’s low liquor dyeing machines use 40% less water than conventional dyeing processes. An onsite water treatment facility ensures water is recycled for cooling and cleaning.
- Dyes and auxiliaries used in the manufacturing process are accredited by organisations such as OEKO-TEX, ensuring any chemicals used are compliant with global environmental codes.
- All about Ewe’s commitment to using ethically sourced textiles from sustainable sources includes not only the merino fabric itself but elements right down to the packaging whenever possible.
- Local Production reduces the carbon footprint associated with long-distance transportation. We prioritize establishing and maintaining strong connections with our local suppliers and makers in Australia.
- Designing our babywear with a focus on quality and design longevity, ensures we create babywear that will be worn longer and can be passed down to other babies reducing waste and promoting sustainability.
Ethically Responsible
All about Ewe is committed to making decisions based on our broader impact on society and our environment, striving for continuous improvement.
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Ethically Responsible
- All about Ewe’s commitment to using ethically sourced textiles from sustainable sources includes not only the merino fabric itself but elements right down to the packaging whenever possible.
- All about Ewe partners with an Australian manufacturer who shares our vision, standards of quality and our social and ethical expectations to meet not only our goals but also the demands of our valued All about Ewe customers.
- All about Ewe prioritises establishing and maintaining strong connections with our suppliers, makers and workers in Australia. By producing our babywear in Australia, we aim to contribute to the local economy and the communities associated with our supply chain. Manufacturing locally also helps reduce our carbon footprint.
